Driven by the philosophy that effective skincare should be simple, transparent, and backed by research, SOME BY MI blends potent natural extracts with innovative biotechnology.

Beauty of Joseon revives the timeless elegance of Korea’s Joseon Dynasty through modern skincare science.

Experience heritage ingredients reborn for today’s routines and unveil skin worthy of royalty. 

Guided by a “Less but Better” philosophy, the brand blends high percentages of naturally derived botanicals—especially Houttuynia cordata (heartleaf)—with skin-safe derma ingredients to soothe, hydrate, and strengthen sensitive skin.

From the feather-light Madagascar Centella Ampoule to the hydrating Tone Brightening Capsule Cream, SKIN1004 offers clean, cruelty-free relief that transforms sensitive skin into a calm, luminous canvas. 

Rooted in dermatological science and elevated by spa-worthy textures, Dr.Althea transforms professional skincare into an everyday indulgence. Each formula is developed in collaboration with skin experts, blending clinically proven actives with skin-soothing botanicals.

Round Lab distills Korea’s most pristine landscapes into minimalist, skin-loving formulas. Mineral-rich deep-sea water from Ulleungdo’s Dokdo Islands, hydrating silver-birch sap from Inje, and soothing Ganghwa mugwort power its fragrance-free products, all dermatologically tested for even the most delicate skin.

Drawing on Korean dermatological research and global creative collaborations, the brand develops cruelty-free, hypoallergenic formulas that bolster your skin’s natural defenses and resilience. From innovative textures to eco-conscious packaging, VT Cosmetics bridges science and style

NUMBUZIN simplifies your beauty routine with a numbered system that targets individual skin needs—no guesswork required. Each formula, from No.1 Calming Herb to No.3 Super Glowing Essence Toner, is powered by clinically backed actives like probiotics, niacinamide, and botanical extracts.

Built on the belief that honest skincare creates lasting trust, Purito Seoul champions transparency in every formula. The brand meticulously selects safe, plant-based ingredients—free from parabens, sulfates, and artificial fragrances—and pairs them with cutting-edge actives to support skin health.

Born from the idea that skin instinctively knows what works, TOCOBO fuses clean, plant-powered ingredients with its proprietary Next-Derma™ technology to create feather-light formulas that feel as good as they perform.

Famous for its Cer-100 Collagen Ceramide Coating Protein Treatment, Elizavecca combines salon-grade ingredients like collagen and ceramide with fun, creative packaging. The brand’s high-performance haircare restores shine and strength, proving that effective care can be both powerful and playful.

Rooted in Italian white truffle extract, d’Alba delivers premium skincare that brightens, firms, and nourishes. Beloved for its White Truffle First Spray Serum, the brand blends luxury and science to create timeless formulas for radiant, healthy skin.

Purcell focuses on gentle yet effective formulas developed with dermatological expertise. Designed to strengthen the skin barrier and calm sensitive skin, the brand combines mild ingredients with proven results, offering reliable care for all skin types.

Needly simplifies skincare with gentle, effective formulas designed for sensitive skin. Focusing on essential ingredients and clean beauty principles, the brand delivers visible results through minimal routines that refine, balance, and calm the skin.

Inspired by the concept of a skin vaccine, Dr.Melaxin treats and prevents skin concerns at their root. Known for its innovative Peel Shot bio-spicule ampoules, the brand combines clinical-grade actives with patented technologies to deliver visible, lasting results.

Founded on a principle of transparency, celimax develops every product through real customer feedback and clinical research. Powered by hero ingredients like Noni fruit extract and heartleaf, the brand delivers honest, proven results without overpromising.

AXIS-Y creates vegan, climate-inspired skincare that adapts to your environment and lifestyle. Using clean, natural ingredients like mugwort and sea buckthorn, the brand combines botanical wisdom with modern science to protect and restore skin against everyday stressors.

With over 3 billion masks sold worldwide, MEDIHEAL has led sheet mask innovation for more than a decade. Each mask is developed with dermatologists and formulated with clinically proven ingredients, making professional-level skincare accessible to everyone.

Arencia crafts vegan skincare using fresh, naturally derived ingredients like rice, calendula, and hyssop. Made in small batches for maximum freshness, the brand delivers gentle yet effective formulas with care for even the most sensitive skin.

hince celebrates individuality through rich, mood-setting colors and skin-like textures. Rather than masking beauty, hince enhances what's already there with sensorial formulas in refined, natural shades that empower quiet confidence and everyday self-expression.